Color Psychology

Business & Finance

The Psychology of Color in Marketing: How Hues Influence Consumer Behavior

• 2025-01-25
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Color plays a pivotal role in marketing, significantly impacting consumer perceptions and behaviors. Understanding the psychology behind colors can enhance branding efforts and influence purchasing decisions. This article delves deep into how colors shape consumer psychology, offering actionable insights for marketers. The Impact of Color on Brand Recognition Colors are powerful tools in establishing brand identity. Research indicates that color increases brand recognition by up to 80%. Fo...